The single biggest draw of Veitchii gardenia is its blooms.

From May into November, luscious white flowers cover the plant.

The showy flowers complement a sweet fragrance, which is great for attracting both pollinators and human admirers.

However, it has a very slight sensitivity to sunlight, so you will want to give it dappled or indirect bright light in southern zones but can leave it in full sunlight in northern zones.

It will also do well when placed to catch the morning or evening sun but have light shade from the hottest part of the day.